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Doing-business-withoutMarketing made easy. Marketing concepts defined with funny illustrations like:

 

You see a gorgeous girl at a party. You go up to her and say, "I am very rich. Marry me!”

Previous Story: Initiation By Life

Rosh teamed up with his classmate CK, who was also an engineer, so they could both divide the course work load of their Post Graduate Diploma In Business Management.

Rosh knew that adding this qualification to his Resume would increase his marketability, but studying full-time while he worked full-time was going to be onerous.

Since CK had a similar qualification as his own, he reasoned that CK would have developed a similar study ethic. So, teaming up with him made sense.

At the very least, they could pilot a few get togethers and continue together only if it proved to be successful and mutually beneficial.

They had arranged to meet in an open auditorium at college straight after lectures for their first meeting.

Rosh had agreed to prepare and deliver the first lesson in marketing concepts.

CK however, arrived with Sunny as they were both going to watch a movie straight after CK had finished his study session with Rosh.

Sunny was their classmate too, and he had enrolled in their Management course after finishing his Bachelor of Arts degree.

"Marketing is simple," Rosh began. "Today, I'll just introduce the marketing jargon and fix their definitions with some relevant but funny illustrations."

"Class will be dismissed in five minutes, unless any of you are unclear about something I have explained, or have further questions. Ready?"

Both nodded. This was going to be interesting. The first chapter was 43 pages long, and Rosh was promising to cover it in five minutes. At this rate, the qualification coursework would be done and dusted in a week.

Rosh began speaking:

You see a gorgeous girl at a party.
You go up to her and say, "I am very rich. Marry me!"
That's Direct Marketing.

You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you, says, "He is very rich. Marry him!"
That's Advertising.

You see a gorgeous girl at a party.
You go up to her and get her telephone number.
The next day you call her and say, "Hi, I am very rich. Will you marry me?"
That's Telemarketing.

You're at a party and see a gorgeous girl.
You get up, straighten your tie, walk up to her, pour her a drink. You open doors for her, push back chairs, pick up her bag if she drops it, offer her a ride.
Almost as an afterthought, you then tell her, "By the way, I am very rich. Marry me!"
That's Public Relations.

You're at a party and see a gorgeous girl.
She walks up to you and says, "You are very rich. Will you marry me?"
That's Brand Recognition.

You see a gorgeous girl at a party.
You go up to her and say, "I am very rich. Marry me!"
She gives you a nice hard slap on your face.
That's Customer Feedback!

You see a gorgeous girl at a party.
You go up to her and say, "I am very rich. Marry me!"
She introduces you to her husband.
That's Demand and Supply Gap!

You see a gorgeous girl at a party.
You go up to her but before you say anything, another person says to her, "I am very rich. Marry me!"
She goes with him.
That's Competition. Eating into Your Market Share!

You see a gorgeous girl at a party.
You go up to her and before you can say, "I am very rich. Marry me!"
Your wife arrives.
That is Restriction on Entering New markets!

You're at a party and checking out gorgeous girls.
That is Market Research...

"What if," Sunny interrupted, "You see a gorgeous girl at a party."
"You look around and make sure no one is in earshot."
"Then, you go up to her and say, 'I am very rich. Marry me'!"

"That must be Risk Management!" CK chimed in.

'This marketing shit is easy,' Sunny thought, his brain already bubbling with a thousand marketing ideas now.

Next Story: Risk Management – Prevent Avoidable Exposure

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